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Web design, by area

Web design for the businesses your town runs on.

Jones Digital builds fixed-price, mobile-first websites for local businesses across south London and Surrey: from £199, live in days, owned outright by you. Built by one engineer with 13+ years of experience, based in Croydon, and near enough to meet.

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Pick your area

Local pages for local searches.

Each area has its own page: the neighbourhoods covered, the trades I build for there, and answers to the questions local businesses actually ask.

Why it matters

Your next customer is a few streets away, deciding between the businesses that showed up when they searched.

98%
of people use the internet to find a local business
Source: BrightLocal, 2024
76%
who search nearby visit a business within 24 hours
Source: Google
75%
regularly read online reviews before choosing
Source: BrightLocal, 2024
How local search works

Two different results, two different jobs.

When someone searches for a service near them, they get two things that look similar and work nothing alike.

The map results at the top come from Google Business Profiles, not from your website. Google picks them on how close you are to the searcher, how relevant your profile is to what they typed, and how well known you appear to be, which mostly means reviews. If your profile is unverified or thin, no amount of website work puts you in that box.

The ordinary blue links below come from your website. That is where the pages on this site do their work: a page that plainly says what you do and where you do it, loads quickly on a phone, and reads like a person wrote it.

You need both, and they are won differently. A website alone leaves the map results to whoever bothered to claim their profile. A profile alone sends people to a site that does not convince them. The pages below handle the second half, and on the Growth plan I look after the first half too.

What actually moves the needle

What a local site needs, in order.

Speed on a phone, first. Most local searches happen on a mobile, often on patchy signal, and a site that takes five seconds has already lost to the one that took one. Every site I build is static and loads in under a second.

Say the thing plainly, second. The service and the area need to be in the words on the page, in the title, and in the headline. Not buried in a slideshow, and not written so cleverly that a searcher cannot tell whether you do what they need.

Make contact obvious, third. A tappable phone number, a short form, and no hunting. A surprising number of local sites lose the job at this step.

Then earn trust. Real photographs of real work, the areas you cover, and reviews. This is the part that takes time and cannot be bought convincingly, which is exactly why it is worth doing.

None of this requires an agency. It requires someone doing it properly once, and then keeping it current. If you want to see it applied to a specific patch, the website design in Purley and Coulsdon pages walk through exactly what it looks like street by street.

Questions

Working with a local web designer.

Which areas do you cover?

I am based in Croydon and work in person across Addington, Addiscombe, Banstead, Beckenham, Bromley, Carshalton, Caterham, Cheam, Coulsdon, Croydon, Crystal Palace, Epsom, Mitcham, Morden, New Addington, Norbury, Orpington, Penge, Purley, Raynes Park, Selsdon, South London, South Norwood, Streatham, Sutton, Thornton Heath, Wallington, Warlingham, West Wickham, Whyteleafe, Wimbledon, Worcester Park, and remotely for the rest of the UK. Every area page lists the neighbourhoods I serve, and if yours is not named, ask: the approach and the fixed prices are the same.

How much does web design cost?

Fixed prices, agreed before I start: websites from £199, care plans from £29/month, and Pay Monthly from £59 with nothing upfront. You own the site and domain outright on every tier.

Do you meet clients in person?

Yes, gladly. Being in Croydon means most of south London, Bromley and Sutton is a short drive, and plenty of clients prefer sorting the plan over a coffee to a video call.

What makes Jones Digital different from an agency?

One engineer with 13+ years of experience does the whole job: design, build, hosting and the ongoing care. No account managers, no outsourcing, no hourly surprises, and every site loads in under a second.

How do I choose a local web designer?

Ask three things. Who actually builds it, and will you be able to speak to them afterwards. What happens to the site if you stop paying, because if you do not own the domain and the files you are renting your own business. And can they show you a site they built that is still live and still fast today. Anyone confident about all three is worth talking to, whether or not it is me.

Do I really need a separate page for every area I cover?

Only if each page has something genuinely different to say. A page per area written around real neighbourhoods, real jobs and the way people there actually search is worth having. Twenty pages that are the same text with the place name swapped is the oldest trick in local SEO, and Google has been discounting it for years. If your patch is one town, one good page beats ten thin ones.

Can a Croydon designer help me rank in Bromley or Sutton?

Yes, because ranking locally is about the content and your Google Business Profile, not where the designer sits. What matters is that the site names the areas you actually serve and the services you actually offer, and that your Business Profile is verified and looked after. Being nearby just makes it easier to meet.

How long does a local business website take?

Usually one to two weeks from the point I have your content, and a single-page site can be quicker. The part that sets the pace is almost always getting photos and text together, so I keep that as light as possible and write from a conversation where it helps.

Let’s get you found.

Tell me what you do and where. I reply within one working day, with a plain price.

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