Lab · 02
What is a customer actually worth?
A website is a cost until you do this sum. Put in your own numbers, nothing leaves your browser, and see what a site that shows up on Google returns over a year.
A year of new business from the site
£0
£0per month
0new customers a year
—to pay back the build
The point These are your numbers, not mine, and the page does the maths live with no tracking. A £199 build and £29/month of care is small next to a single customer for most trades. That is the whole pitch, in arithmetic.