Websites for Estate & Letting Agents

Win the valuation before you've knocked on the door

Your listings live on Rightmove and Zoopla, but vendors and landlords choosing an agent google the agency itself first. A dated site loses the instruction before the visit.

Or spread it: £59/month, £0 upfront. Pay monthly.

01 · Sound familiar?

The bits that cost you jobs.

  • Vendors google the agency before booking a valuation, and the current site doesn't do the branch justice
  • The chain agencies down the road look bigger and slicker online, even though your local knowledge beats theirs
  • There's no clear way for a vendor or landlord to request a valuation, so they ring the chain instead
  • Your reviews and local track record are your best asset and they're buried on Google or Facebook
  • Landlords want to see fees, compliance and protections up front, and the site doesn't show any of it
02 · Why it matters

Nearly all of your customers look you up online before they call. When they search, they are choosing between the two or three businesses that actually showed up, you want to be one of them.

Word of mouth still works, but it travels through Google now. Someone gets your name from a neighbour, searches it, and decides in a few seconds whether you look like the real thing. When someone searches “estate agents near me”, a handful of your competitors appear, that list is exactly where this puts you.

98%
of people use the internet to find a local business
Source: BrightLocal, 2024
76%
who search nearby visit a business within 24 hours
Source: Google
75%
regularly read online reviews before choosing
Source: BrightLocal, 2024
03 · The offer

Fixed prices, and you own it.

Pick a build tier below. The price is agreed before I start, and the site and domain are yours outright.

  • Starter

    £199one-off

    One page, done properly. Live in five days.

    • One-page site, live in 5 days
    • Click-to-call and enquiry form
    • Map and opening hours
    • Reviews section and photo gallery

    A trade or sole operator who needs to show up on Google and take calls, fast.

    Start with Starter
  • Best fit

    Standard

    £499one-off

    A proper small site. Up to five pages.

    • Up to 5 pages: home, services, about, areas covered, contact
    • Google Business Profile setup
    • Everything in Starter

    A growing business that wants room for services and the areas it covers.

    Start with Standard
  • Pro

    £999one-off

    Up to ten pages, built to be found.

    • Up to 10 pages incl. individual service and location pages
    • Review integration
    • Full local SEO foundations (schema, Google Business Profile optimisation)
    • Everything in Standard

    An established business competing on search across several services or towns.

    Start with Pro
  • Custom

    from £1,999scoped after a call

    Bookings, portals, tools, e-commerce.

    • Online booking and quoting tools
    • Customer or patient portals
    • E-commerce and web apps
    • Scoped and fixed-quoted after a call

    A business that needs the website to do a job, not just describe one.

    Start with Custom
  • Mobile-first, loads in under a second
  • You own the site and the domain, outright
  • 30 days of post-launch care included

Then looked after from £29/month

Hosting, backups, and someone to call. On the Growth plan I add a new page each month and keep you climbing on Google. Compare the plans.

04 · What you get

Every site, built to win the call.

  • One-tap click-to-call, fixed to the screen on a phone
  • Built mobile-first, loads in under a second
  • Your real job photos, not stock images
  • Google reviews shown where customers look
  • Your accreditations on display: Propertymark membership shown clearly if you hold it, Redress scheme stated plainly (The Property Ombudsman or the Property Redress Scheme), Client Money Protection displayed for lettings
  • Plain-English pages for each thing you do
  • Area pages for the towns you cover
  • A simple enquiry form that reaches you straight away
Built to show off your credentials
  • Propertymark membership shown clearly if you hold it
  • Redress scheme stated plainly (The Property Ombudsman or the Property Redress Scheme)
  • Client Money Protection displayed for lettings
  • Google reviews surfaced where vendors and landlords will see them
  • Years established and local sales record set out in plain terms
05 · What it’s worth

A single sales instruction is commonly worth thousands of pounds in fees, and a managed let earns for years. One instruction won because the site made the right first impression pays for it many times over.

Compare that to a directory. A shared lead from a Checkatrade-style directory costs £30–£80 and gets quoted against two of your rivals, and you rent that relationship forever. Enquiries through your own website are exclusively yours, and once it is built it keeps working whether you pay for leads or not.

06 · How it works

Four steps, no mystery.

  1. 01

    We talk

    A short call or a few messages. You tell me what you do and where you work.

  2. 02

    Fixed quote

    I tell you the price and what it includes. No hourly surprises, no scope creep.

  3. 03

    Built while you watch

    You see it come together on a private link and say what to change.

  4. 04

    Live and looked after

    It goes live, and I keep it running so you can get back to the job.

07 · Questions

The things estate usually ask.

My listings are already on Rightmove and Zoopla. Why do I need my own website?

The portals bring you buyers and tenants, but they don't win you instructions. Vendors and landlords choosing between you and the chain agency google the agency itself, and what they find decides whether they book the valuation. Your own site is where you make that case: your record in the area, your reviews, your people and a clear way to request a valuation. It can link out to your portal listings, but its real job is winning the vendor.

Can the site take valuation enquiries?

Yes, and it's the most important thing on the page. A clear valuation request form, plus your number a tap away on mobile, sits front and centre so a vendor who's been researching agents at 9pm can act on it there and then. Every enquiry comes straight to you, with no lead fee attached.

How do I compete online with the big chain agencies?

By leaning into what they can't copy. A chain's page for your town is a template; yours can talk about the roads, the schools, the streets you've sold on and the years you've worked the patch. I build local area pages and a proper 'why choose us' case around your reviews and track record, which is exactly what a vendor comparing three agents is looking for.

Will people actually find the site on Google?

That's the aim of the build. Pages are structured around what vendors and landlords search for, valuations, selling and letting in your area, and I set up your Google Business Profile alongside it. On the Growth plan I add local content month by month, such as new area pages and guides, which is what steadily improves your visibility for searches like 'estate agents near me'.

What about lettings? Landlords ask different questions to vendors.

They do, so the site treats them separately. Landlords want to see your fees, your management service, Client Money Protection and which redress scheme you belong to before they'll hand over a property. I give lettings its own clear section with all of that stated plainly, plus a landlord enquiry form, so you're not making a sales pitch do a lettings job.

Who keeps the site up to date once it's live?

Either you or me. I show you how to make simple changes at handover, and most agents prefer a care plan, where you email or WhatsApp changes, new team members, updated fees, a fresh batch of reviews, and I handle them quickly with no charge per edit. The site stays current while you're out doing viewings and valuations.

08 · Get a quote

Let’s get you found.

Tell me what you do and where. I reply within one working day, with a plain price.

Prefer to talk? Call or text 07471 030225, or write to info@jonesdigital.co.uk.