29 Aug 5 key Principles of logo design
Keep it Simple
With so many logo’s everywhere you look in daily life there is great pressure to make your business’ logo design eye catching and colourful. This tends to draw people towards using all the colour gradient tools and photoshop paintbrush effects that they can because they think they are designing something creative and unique, in reality it looks unfocused and unorganised and the company comes across unprofessional, making you seem like an amateur as a result. In conclusion a good logo design features something Unique without being overdrawn, when designing your logo you need something that allows your business to be quickly recognised and is versatile and memorable to the client.
Create something Timeless
A logo deisgn isn’t just for Christmas and you need to keep that in mind when creating yours. Take the Coca-Cola logo as an example this has barely changed since 1885 and it became a trademark for them. To create a good logo design that will last you need to plan, even the most famous logos have been the result of multiple swaps and changes. However, you need to be careful as redoing a logo design over and over won’t be helpful as your client will fail to recognise that logo with their brand. It can also imply you don’t know what you’re doing or what the company stands for, and no one wants to do business with someone who isn’t interested.
Make it Memorable
By having an awareness of the Psychological & cultural associations with different colours can help you to design your visual identity more efficiently. This may all sound like Marketing malarkey but there is a method in the madness. Take McDonalds’ for example their Logo is everywhere, but it checks every box and even mentioning the word makes the logo design pop up in your head. This is because The brain processes colour before words or shapes. So take care when choosing your colour palette for your logo design.
Needs to be Versatile
You need to make sure your logo design works across a variety of mediums and applications, testing how they look on print, on a video, on product packaging or in a app. The logo design needs to be functional. For this reason, a logo should be designed in a vector format, this ensures it can be scaled to any size. Your logo design should also work both in horizontal and vertical formats.
Check it’s Appropriate
A logo derives its meaning and usefulness for the quality of which it symbolises, you need to keep this in mind when designing a logo. You logo design needs to be appropriate for its intended purpose. The type face is the make or break of a logo design and you need to choose yours wisely. Each typeface has a personality and you need to pick a font that reflects the icons characteristics and coincides with the message of the brand. Fonts are so important that some people are using a machine to perfectly pair fonts. Check it out!